Top 18 Digital Marketing Terms 2020
18 DIGITAL MARKETING TERMS FOR SMALL BUSINESS OWNERS TO SET THEIR DIGITAL FOOTPRINT
Every small business owners are required to put in a lot of efforts to showcase their business. So, in order to achieve that they often spend a lot of time, energy and money to deliver a great customer experience. Nowadays all businesses are seeking the help of digital but the only factor that can make you stand out is the quality of the output and service. Today, digital marketing reigns to be supreme in marketing and has been turned into a necessity for a small business owner to flourish and gain the ability to attract and retain their audience.
These are the top Digital Marketing Terms that Every Small Business Owner should know
The process of your customer taking an action or reaching out to you based on your marketing efforts. The mode of ad conversion can be anything from a call or signing up for a newsletter or downloading a form or making a direct purchase on your site or from you.
The data collected from social media, the website traffic, Adwords conversions and conversions for analysing the future path on your marketing efforts lets you tackle anything based on the digital marketing service.
- A/B TESTING:
The process of testing two versions of either a CTA, a landing page or a subject line to track and analyse the performance and jot down to the one that has a higher success rate using Data Analytics.
- BOUNCE RATE:
Identify the number of people or user visiting your website but leaving without clicking on anything. This helps you to maintain stability on the conversion part
- BUSINESS-TO-BUSINESS OR B2B:
This term is used to describe a business that sells or markets its services and products to other businesses.
- BUSINESS-TO-CONSUMER OR B2C:
This term is used to describe a business that sells or markets its services and products directly to customers.
- BOTTOM OF THE FUNNEL:
This term is used to describe the final stage of the customer’s buying process. This is where the lead is ‘hot’ and is interested in a free consultation, a call or a demonstration.
The word or phrase that is used to describe your content on your webpage is called a keyword. The keyword must align with what the audience is broadly searching for. Keywords help you to gain reach, ranking and form.
The process of reaching out and approaching considered clients by a phone call or face-to-face for the first time, without any previous interaction with them is called cold-calling marketing.
- CMS OR CONTENT MANAGEMENT SYSTEM:
This is a program or software that helps you to manage all the aspects of content creation.
- CRM OR CUSTOMER RELATIONSHIP MANAGEMENT:
CRM process is a program or software that helps a company to manage and track emails, sort contact information, deals, updates etc.
This like a database that helps a company to target their audience and customers based on age, gender, interests, income, family and social life, etc. This is one of the most important digital marketing terms to be aware of as this will help you to target a specific audience and reduce your marketing cost.
Ad Impressions is a crucial metric to note in the world of digital marketing, as it denotes the number of times an ad was displayed to the user.
- INBOUND MARKETING:
Inbound marketing strategy is the process of advertising your business, service or product via emails, podcasts, SEO, social media marketing, ebooks, etc., rather than using paid advertising.
- LANDING PAGE:
The website page where a customer or a prospect lands on to enter their personal information like name, email and contact information for an ebook, download or an offer. These landing page techniques help customer to directly go to the page to enter details rather than browsing the whole website.
The process of engaging with people that are aware of your business and taking the efforts to convert them is called Adwords re-marketing. It can be done via any means of digital marketing.
Referrals marketing can be in the form of codes or links. These are trusted and effective source of new customers that are directed by other businesses to yours.
- VIRAL MARKETING:
Viral Marketing Strategy is similar to a promotion method where the customers market the product or the idea on their own by sharing or participating in the promotion campaign.
As a business owner who wants to flourish should obtain the right marketing agency that knows the digital marketing terms. If you like to learn and know more about what you can do for your business using these steps? Then talk to our expert, by clicking the button below now! for a callback.