Have you ever researched something and instantly thought, “I wish there was a video for this” If yes, explainer videos are the answer to your wishes. Explainer videos are short videos that are made for marketing or sales purposes to highlight a business’s products or services. A good explainer video maker knows his audience and creates something easy to understand as well as compelling enough for the customer to engage with your brand.
Explainer videos are usually visible on the landing pages of a website or the homepage. Furthermore, they can also be used as a tool for social media marketing on platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube.
Alter Ego Communications makes your life easier by being one of the best 2D explainer video marketing companies in Chennai. We know that only crisp, compelling, targeted and 100% personalized videos work for small and large scale businesses. Hence, your search for an explainer video production agency ends here!
Video marketing is effective because when done right, they deliver your brand’s purpose to the audience in a very short amount of time. However, it’s important to understand the various kinds of digital explainer videos to understand which is suitable for your brand and your business. After all, it’s not a one-size fits all situation.
2D animated video marketing lets you showcase your product or service along with your brand’s identity, i.e. style, tone, colour, logo, and typography. So, when it’s time for the customers to purchase from your business, those visual elements will remind them of your brand. Animation videos are best for explaining difficult concepts and presenting dense information in a multimedia format. Software concepts, step-by-step processes and logistics can be easily presented through animation.
Live-action video marketing showcases the best part of your business. They act as guides to a product or a service. An excellent video production company like Alter Ego Communications can combine human talent, music, instructions and narration to create a film that transforms the most ordinary tasks into captivating stories and compelling ideas. These can also be training videos that teach your customers how to use a particular product.
The best part about whiteboard explainer video marketing is that it takes shape right before the viewer’s eyes along with a voiceover describing the concepts being drawn. It’s simple, easy to understand, and leaves a great impression on the customer. Alter Ego’s whiteboard explainer video maker uses top-in-line animation software to bring your video to life. This video can also be shared on your business’s social media platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube.
At Alter Ego, we know that crisp, compelling and 100% personalized videos work. Our dedicated team of explainer video makers create targeted and simple videos to engage as well as educate your customer profile. Our aim is to maximize conversions, clicks, and of course the number of new customers.
As Chennai’s leading explainer video production agency, we understand that your business is not a static, one-dimensional object that can be explained only through words. Hence, we create multi-faceted videos that not only elevate your brand but also effectively explain your offerings. In simpler words, if you have a message to convey, we can create a marketing video to communicate it.
Ideation and brainstorming to identify the best topics for explainer videos
Writing a simple, detailed, and compelling script.
Creating a storyboard that aligns your script to the imagery of how the final video will look.
Editing using the best software available. This also includes incorporating any music, effects or animations.
Promotion and distribution of the final video through various content marketing channels.