Why Your Business Needs Social Media Marketing - The Digital Growth Tonic

Social media has become an essential platform for marketing today. Amongst multiple benefits, marketing through social media opens up your business to millions of people worldwide. Social media marketing uses various platforms like Facebook, Twitter, Instagram and LinkedIn to market your products and services, engage with existing customers and create new connections as well. Alter Ego is a leading social media marketing agency that can provide a successful strategy tailored to your target audience.

  1. 70% of social media marketers note that it benefits businesses.
  2. Increased brand awareness is among the top 2 goals of social media marketing consultants.
  3. An excellent social media marketing strategy = Better brand recognition + Positive user experience.
  4. Paid social media advertising is cost-effective, leading to higher conversion rates and RoI.
  5. A consistent and impactful social media campaign aims to improve brand loyalty and customer satisfaction.

Alter Ego’s Social Media Presence Across Various Marketing Platforms - Taking Over Chennai

Alter Ego has an excellent SEO digital marketing team. We set you up for success in Chennai with a presence that stands out across the best social media platforms.

Facebook Marketing

Increased user engagement, brand awareness and sales/ lead generation through an effective Facebook marketing strategy, with Facebook ads generating higher ROIs. Facebook is a marketing gateway for your business. It allows users to like you and relate to your brand, cause and business.

Youtube Marketing

As the second largest search engine globally, YouTube marketing with the apt YouTube SEO strategies is the best way to promote ads. We leverage your YouTube channel to increase business reach, and unique and regular visitors.

Twitter Marketing

Our Twitter marketing services can help you boost engagement and direct more traffic to your website. Engagement and reach are some of the top social media KPIs that require a 360° digital marketing approach.

Instagram Marketing

Alter Ego can help you grow your brand visibility through photos, videos, hashtags and more through Instagram marketing. It is an excellent way to advertise and sell your products. Navigating the world of paid advertising becomes easier when you have an excellent marketing strategy.

LinkedIn Marketing

LinkedIn is the world’s largest professional network. Alter Ego helps you directly reach the key decision-makers and grow your B2B pipeline through the specialized marketing solutions, designed with the best practices.

Quora Marketing

Quora marketing is the best way to establish brand authority and set up a niche for your business. It lets people build confidence in you and your product. The best takeaway from a solid Quora presence is the awareness it spreads. Alter Ego can help you become the go to name on Quora, with its thorough research and targeted Q&A.

Alter Ego Marketing Guide: A 10-Step Ladder to Success - Making People Notice

Step 1

Initial evaluation of social media awareness

Step 2

Create SMART goals and objectives that align with your business goals

Step 3

Total budget review and time-bound delivery

Step 4

Define your target audience

Step 5

Research on competitor's social media listings

Step 6

Create and curate content for each social media platform

Step 7

Build internal content creation channels and usage process

Step 8

Establish a plan for content sharing

Step 9

Create/Update your social media accounts

Step 10

Test, analyse and improve the existing strategy

Why Choose Alter Ego for Creating The Best SMM Strategy for Your Business in Chennai

Alter Ego Communications focus on building a relationship with you. We understand where you come from and where you’re headed. We aim to give you tailor-made marketing solutions for your business in Chennai.

Our social media marketing experts are top in the line in Chennai. They focus on enhancing brand visibility and revenue through solid SEO content marketing strategies. We always believe in planning ahead and creating clear social media KPIs (key performance indicators). We test, analyze and improve our digital marketing strategies constantly, based on performance and RoI measurement.

Frequently Asked Questions

Social media marketing is the use of social media platforms like Facebook, Twitter, Instagram, LinkedIn and more, to market products and services, build brands, increase sales and drive more traffic to a company’s website. It not only helps businesses build relationships with new and existing customers but also has in-built data analytic tools that allow marketers to assess the performance of their efforts and identify better ways to engage.

Most businesses benefit from having an active and holistic social media presence. It helps businesses reach and stay in touch with their prospects in a cost effective way. All sizes of businesses are very likely to see and increase in their revenue and profits by engaging their target audience on social platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn.

Social media marketing is highly effective for B2B.

  • The end customer is reachable on all platforms like Facebook, Twitter, Instagram and more. So, the more platforms you use for social media marketing, the more your reach as a business.
  • Customers need support and people today prefer seeking support on social media as compared to other channels.
  • Business partners are on social media as well. They use various platforms to build professional connections and coordinate activities.
  • Social media also brings customers to your website and drives sales.

The ultimate benefit of any social media presence is that it promotes sales.

Identifying prospects

As businesses become more global, the task of identifying prospects is also becoming more complex. Social media marketing makes potential customers identify themselves as prospects.


Social media marketing can help you cater to a specific audience. It helps you position your business and your brand in a way that resonates with your specific audience.

Relationship Development

Social media marketing helps in developing relationships with potential customers, based on shared interests and backgrounds. Furthermore, it also helps in nurturing these relationships into actual sales.

Facebook is the most used social media platform because it is a platform that accommodates a wide spectrum of communication styles like photos, 24 hour stories, videos, and messaging, and hence caters to a variety of audience. It has more than 2.9 billion monthly active users.

Social media RoI is a measure that shows the value you’ve gained through your investment in social media marketing. In cases of paid advertising on Facebook or Instagram, RoI can be measured in terms of monetary profit. However, in some cases, you have to rely on non-monetary metrics like the number of views, likes, comments, shares and the rate of engagement.

Increase your online engagement and audience with social media marketing packages tailored to your needs and branding.

Alter Ego’s combination of services and strategies to bring you many steps closer to success is only one click away. You can count on our team of experts to provide you with the most effective digital marketing services in Chennai.

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