Search Engine Optimization Checklist That Boost Website Ranking
Television and Radio aren’t the only mediums for advertisements anymore. From our mailboxes, to videos, and even games, ads are everywhere. Understandably, the average consumer has developed an aversion to advertisements. This is why, when someone does a Google search for a product or service, they do not click on a search result that has the tag Ad attached to it. So, how do businesses get to the top of the search results without creating a hole in their finances? The answer is SEO – Search Engine Optimization.
Most successful SEO marketing strategies involve a 3 step process.
Step 1: Ranking as high as possible, organically.
Step 2: An attractive landing page.
Step 3: Engaging content to increase the user’s layover time.
Good SEO results in better web traffic on an enterprise’s web portal. Better traffic leads to an increase in lead generation, therefore directly affecting sales and profitability. The full form of SEO might as well be Strategic Elimination of Obstacles that stand in your potential consumer’s way to get to your business. Let’s skim through a to-do list of 10 best practices that we follow as professional Search Engine Optimization (SEO) service providers for our clients.
- Identifying Keywords
Identifying keywords relevant to the services offered by your business is the most essential part of good SEO. These are the words and phrases a potential customer will enter into the web search.
- Attractive Titles
Original content with unique titles and descriptions have a better chance of getting picked up by Google search results.
- Don’t Forget the Tags
There’s nothing like the title of your content starting with a keyword. This gives the user a sense of relevance and encourages them to click on a link faster.
- Optimize Your Site’s Loading Speed
Slow and steady is a myth when it comes to the SEO battle. If a user is made to wait longer than 3 seconds, they are more likely to close the tab or go back to the search results. Loading speeds directly affect your website’s SEO ranking.
- Tweak Your Strategy
Constant monitoring of the Google Search Consoles is important to understand whether the Search Engine Optimization strategy is working for you. Changes can be made to the plan based on this data while saving precious time.
- Maintain Your Image
Image search is another way for users to arrive at your website. A nifty trick is to change the file name of the image to complement the content, thereby increasing your chances of ranking high on the image search results.
- Take Advantage of Hyperlinking
Linking your content to different pages within your website is one way to keep your user engaged for longer periods of time. Just use the hyperlink feature while publishing content.
- Publish Quality Content
This may sound simple to achieve, but it is one of the most important Search Engine Optimization Strategies to master. An engaging article or blog has immense shareability potential on social media.
- Backlinks Are The Way Forward
A backlink is a one-way connection from one website to another. Google keeps a count on the number of backlinks leading to a website, and assigns ranks according. The more, the merrier!
- UX, IX, We All X(perience)
This one doesn’t need a lot of explaining. While the practices mentioned above deal mostly with the first time experience of the user, what will keep them coming back is an unparalleled intuitive UX. This is a dynamic process, and may need to be upgraded once in a while.
We hope you’ve found this insightful. Apart from professional Search Engine Optimization (SEO) services, we at Alter Ego also help businesses gain and maintain a presence online by offering web design, content management, and branding services. For more insights on who we are and what we do, keep coming back!