How to generate Leads from SEO for B2B and B2C
How to generate leads from SEO for B2B and B2C
Search Engine Optimisation (SEO) is one of the fastest-growing concepts in digital marketing. It acts as a backbone to build your brand online and get a good set of visitors to your website. The top 5 search results web pages get 75% of the clicks and many visitors. Thus, it allows all the websites to compete for the Top 5 clicked websites.
Gone are the days where the consumers are not well aware of the various products and services offered! All credits to Google for bringing the consumers and the businesses together. It gives consumers the A-Z of a product or a service with just a click.
The sale of a product has become very simple through e-commerce websites like Amazon, Flipkart, eBay, etc.
SEO for Businesses
SEO is something that every business should follow irrespective of its products/services. Like how businesses focus on offline marketing techniques, they must have an effective web presence as well.
- B2B firms
Most B2B firms think they don’t have to implement keywords or focus on SEO as they do not deal with the consumers. When dealing with B2B products and services, it is necessary to make your website more SEO friendly.
For Eg, companies that manufacture car spare parts, steel, cement, etc would also need SEO to ensure that high budget projects reach them. As the products sold by B2B companies are in demand always, creating a website that is SEO friendly can benefit them from gaining multiple projects for a lower cost.
2. B2C firms
Every B2C business is a small fish in a big pond. The competition is high if another brand can replace every brand. B2C companies like Swiggy have a well-maintained website with a good UI/UX.
If the B2C companies could implement SEO, their sales will shoot to the stars.
SEO will benefit an e-commerce website selling a wide range of products, ranking them among the top 5 in each of the categories.
Content and SEO – the inseparable twins
We all know that content is one of the most important aspects of educating and informing customers.
But for you to educate your customers, make them visit your website. And that’s where the role of SEO comes in!
Content and SEO are like those inseparable twins, complementing each other well.
The following are the components of SEO based content:
- Keyword research
If your goal is to get more website clicks and website traffic, it is advisable to do comprehensive keyword research before writing content. Write all the keywords that should be in your content and write better about the topics that people search for.
- Keyword Optimisation
Keyword Optimisation focuses on where to use the keywords and how to use them. The usage of the keywords should be effortless. It shouldn’t seem as if you have dumped the keywords just for the sake of matching the keyword repetition count.
- Content Organisation
We should organize the content written logically and should have a proper structure and flow. This improves the readability of your content and content retention by the readers. Declutter the content and remove all unnecessary elements.
- Content Promotion
Promote your content through social media and other channels to reach out to the maximum number of people. By doing this, you can increase the visibility of your content and get better results.
Types of SEO Content
- Website
- Blog
- Articles
- Product Pages
- Guides
- Videos
- Infographics
- Glossary
- Slideshow
Steps for an effective SEO based content
- Define your goals.
- Consider your target audience.
- Create an editable draft of the content
- Analyze the content
- Edit. Edit and Edit
Sales through Search Engine Optimisation (SEO)
Every business strives hard to reach that golden number of sales. We measure the success of the business with the revenue it has earned through its sales.
It is simple for businesses to boost sales and get organic leads through keywords. When it is done right, businesses get a good ROI for the money put into lead generation.
Here are some tips to increase sales and generate more organic leads through SEO:
- Plan a well-thought keyword and lead generation strategy.
- Bring all your social media platforms together to get better sales figures.
- Let your content do the talking
- Keep your sales pitch implemented on your website.
- Watch out for your competitors and their tactics.
- Implement the SEO keyword in the reviews and testimonials that you put.
- Add an FAQ page maintained just for keyword purposes.
- Keep your website UI and UX simple and easy to use with the right amount of content.
- Run lead generation campaigns for all the products and services you offer
- Focus on building your online reputation to increase direct sales.
SEO – the ultimate growth strategy
Many businesses have now started to invest in getting keyword-based content done through specialists and content writers. With the cut-throat competition, we can use SEO as the ultimate weapon for growth and sales.
To improve the existing standard and get a competitive advantage, businesses have revamped the old & boring content with interesting keywords. They are now focussing to get a good Google ranking.
How can SEO help in your business growth?
- Increasing website traffic
- Generating organic leads
- Increasing sales
- Ensuring better web presence
- Building an online reputation
- Providing good ROI
- Improving website bounce rate
- Tackling competition
- Acting as an overall growth and expansion strategy.
We perform nearly 67k searches on Google every second, and 93% of all online experiences begin with a search engine. This proves why SEO will be the key to your business. We hope now you know how to get to the top and be on top of the search list always!
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