What is Information Architecture and why does your website need it?
Every GOOD website you see has an underlying superior IA. Kind of confusing, is it? The famous UX designer Jared Spool once said, “Good design,…
Every GOOD website you see has an underlying superior IA. Kind of confusing, is it? The famous UX designer Jared Spool once said, “Good design,…
In a day and age where tiny shiny devices can tell you things about what is happening on the other side of the globe, an…
Let’s face it. 2020 sucks. And it’s probably not going to get better in the next three months either. We are all barely hanging by,…
At the core of any word-of-mouth marketing campaign is a satisfied customer. So, unlike other marketing methods, the primary goal here is not to find…
With companies like Wix and Squarespace seemingly promising easy, simple, DIY website building platforms, you might be wondering if you should take up the task…
In the 30 years since the first ever website went live, countless web design elements and features have born, lived, and died. Some even came…
Social Media is the path to divinity if you want to build your company’s brand, create a authority, connect with your existing customers, and find…
As businesses are still recovering from the effects of the pandemic on the global economy, marketing has once again become an essential tool. Now more than ever, brands need to keep an open channel of communication with their customers. Getting the tone right is a hit or miss. One wrong word could be the difference between conversion and migration of potential customers. Brands must maintain an empathetic front while producing content for their consumers. While humor and wit are usually sureshot devices to grab attention, doing the same during such a crisis may be perceived as insensitive behavior. Consumers will take kindly to enterprises who sympathize with the daily struggle of the average individual if they don’t feel targeted by advertisements and product campaigns. With lockdown still in effect in many places across the globe, web traffic is at an all time high. Due to the same reason, the average content consumer has become that much more pickier about what they want to see on social media. Click-baits are officially a thing of the past. Instead of pushing products and services in the marketing communication, brands should focus on updates regarding the new measures and other changes being implemented as a result of the pandemic. An assurance of safety and quality is the priority. The marketing budget is another controversial topic that comes with a silver lining. Although it may seem counter intuitive, brands should be doubling down on the funds allotted for such activities. While numerous enterprises are cutting costs, ad rates have fallen as well. Turning this into an advantage by investing in ads will result in far better…
If “Content is King”, then, “Consistent Content is King Kong.” It’s no longer enough to have good pieces of content. You need consistency. Even if…
Your brand identity tells people who you are, what you do and why you do it. And as a company, your website is one of…