What is Influencer Marketing? How it is useful for Brands?
Since the dawn of the Millenials and Gen Z, the world of marketing has changed for good. They deviated from the expected behavior. They didn’t believe in advertisements and wanted social proof of the products and services they were paying for. They started turning to social media and following people they trust. From taking their advice to reading their reviews as well as sharing their own opinion, the generation is highly impacted by the people they follow. They are what the new generation calls, Influencers.
Influencers are people who are of great importance in the social media world. They have the attention of the people on social media, who readily listen when they speak, tweet, post, and or blog.
What is Influencer Marketing?
Influencer Marketing entails using influencers to put forth a brand’s message to a larger audience in an organic manner. In today’s digital world, these social media influencers, already have the ideal audience across different platforms which can be taken advantage of to promote your brand, campaign, and or idea.
From brand awareness, online engagement, to improved SEO rankings, and increased product sales, this form of marketing is used by brands and businesses all around the globe to target and influence a large number of audiences.
From what we gathered from the brands and businesses we have spoken to, we have understood that they are aware of influencer marketing, but they don’t know why they should invest in this form of marketing. Don’t worry, we have got the answers right here!
Here are 8 reasons why you should invest into influencer marketing today:
Building Brand Awareness
The link that joins the brands to a large number of audience at the same time is influencers! Due to a large number of followers from across the globe, the brand awareness that they build is unparalleled.
Their creativity is unmatched
With millions of influencers across social media platforms – Facebook, Twitter, Instagram, SnapChat, YouTube, Pinterest, and blogs, the influencers have to produce large volumes distinctive and noteworthy content in order to stand out of the crowd. These influencers hence have to be creative in all fields of content development, which is a huge benefit for businesses and brands.
They’re Value for Money
When compared to PR activities and other traditional methods of advertising, influencers generate a great value for money when the brand’s aim is to connect with the target market. Working with influencers can help the brands target people in the same demographic, especially if they are media-savvy with outreach, which makes them an excellent value for money.
Not only do influencers generate traffic to your websites, social media channels, and online stores, they also help improve your SEO rankings and backlink profile. Even though social shares are not directly linked to Google’s ranking algorithm, blog links that point to your website are beneficial and also help in generating traffic.
This one is a no-brainer. Influencers help in generating sales, and that is the reason why businesses and brands have started prioritizing influencer marketing. Sales are generated from the minute, an influencer starts reviewing, advising, tweeting, and talking about your product(s) and services. The sales generation depends on the influencer’s channel as well as the length of the campaign.
They convert leads
Influencer marketing is crucial in converting leads when it comes in the sales funnel. From the time a consumer has seen a product on the influencer’s channel, they have already started thinking about the product, and it’s worth in their life. Now, since the product is on their mind, converting the lead to a paying customer is much easier.
Help you grow your Social Media presence
Requesting to tag your business or brand in all the collaborations with the influencers, will help you receive some followers as a result of your campaign. This might happen slowly, but it’s definitely worth it.
They are transparent and provide a fresh perspective
The best part of working with these influencers is that they bring new ideas, perspectives, and experience to the table. They can help you discover a new angle to your marketing strategy and give it a new look.
One of the ideal qualities of an influencer is their transparencṣy and genuineness. They’ll be honest in their disclaimer whether they were gifted the product, or are paid to promote the product.
Their authenticity, when it comes to working with the brands, is good news for brands and businesses as you will know that the influencers you’re working with supports your vision.
Now, since, you know the right reasons for working with influencers, get out there and start collaborating with influencers that are the perfect fit for your business/brand.