Digital Marketing in Healthcare
Being Google to your patients
The healthcare industry is one of the fastest-growing sectors in India with a whopping 22-25% increase that brings in personalization along with it. Right from symptoms to cure everything is available at a click. Google is the go-to doctor for everybody as the information that is available digitally is so quick, fast and easy to consume. The digital space is extending its roots to almost everywhere. One of the unexplored sectors that has a really huge potential to discover opportunities in the healthcare sector. Digital Marketing is the fastest way of not only giving information but also acquiring your customers all across the globe. Digital Marketing strategies are very important if the healthcare industry needs to scale up. Using Digital Marketing in healthcare shows people that you genuinely care about their health and well being.
Why Digital Marketing strategies are the need of the hour in the field of healthcare?
According to Mediabistro, more than 40% of consumers say that information found via social media affects the way they deal with their health.
It is a more personalized way to educate patients
People spend more than 60% of their time on digital platforms thereby increasing the opportunity to capitalize their time by giving valuable insights on their health.
It’s one of the best ways to measure and store patients data, new medicines, and innovations in the field.
Patients want on-demand healthcare
Nearly 40% of patients use their mobile to gather information about their health.
Greater access care.
1 in 5 internet users has consulted online reviews and ratings before consulting a health service provider.
Google search drives 3X more visitors to the hospitals’ sites compared to non-search.
5% of all Google searches comprises of the healthcare sector.
88% of the healthcare appointments are done via mobile phone.
Digital Marketing Strategies for the healthcare industry
SEO:
Search Engine Optimisation is everything you need in order to reach out to your patients.
SEO helps your hospital shows up on Google when searched. It is necessary that people know your hospital when they search especially if you are a specialty/ multispeciality hospital. It is important that your hospital ranks first for service-based keyword searches as people always search for more information regarding a certain procedure.
Content Marketing:
Content Marketing is important if your ultimate goal is to build trust and provide value to your patients. Hospitals have the ability to educate people about a wide range of health topics which is given to the people by the experts of the field that authenticates every detail you put out there. Apart from that, Content Marketing also helps in SEO. Value-driven videos that provide complete and comprehensive information about the various aspects of healthcare and fitness can grab a lot of eyeballs. Using the right type of content marketing and video marketing creates a lot of awareness of all the healthcare facilities you provide.
Website:
A proper functioning website is vital for a hospital to bring out the various facilities and specialties that it offers. It also adds up to the credibility of your hospital as you can also mention the top doctors and professionals who are a part of your organization. This helps you create a mark for yourself digitally.
Social media:
It is by far the quickest and engaging platform ever if you look to build your customer base. Right from medical representatives to healthcare and fitness bloggers you can find and connect with them all. Used the right way, social media can serve as a treasure for content marketing, market research, and data collection.
Apps:
Nearly 40,000 mobile Apps are available in the healthcare and fitness sector and it sees around 400 million downloads. This shows there is a huge scope for the hospital to have its own app. It could be for booking appointments, getting in medicines, etc.
Emails & SMS :
Personalized and general emails can be sent to the patients regularly to keep them well informed. Newsletters and magazines about your hospital can be sent via email to gain popularity as well as loyal and religious patience visiting your hospital. Patience would prefer getting their medical history and details over email.
With a pinch of digital marketing strategies in the healthcare sector, a lot of the mundane and tedious tasks can be simplified. It is beneficial not only to the hospitals to have direct and personal contact with the customers, but it also enables the patients to get to know more than just diseases. It helps to create a more aware and well-informed citizen thereby making the jobs of the doctors more trustworthy. Health is wealth and so is information. Thus giving information about healthcare using digital marketing strategies is something that makes you stand out from the rest.
“To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” –Michelle Stinson Ross. This quote is something every digital marketing should focus on especially if you are in the healthcare sector. Why waste an opportunity to get closer to your patients? Give the attention that your customer deserves. Personalization is the key to any marketing. Digital Marketing strategies take you directly to their fingertips. It is extremely important to tap anything and everything that comes your way.
information. Thus giving information about healthcare using digital marketing strategies is something that makes you stand out from the rest.
“To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” –Michelle Stinson Ross. This quote is something every digital marketing should focus on especially if you are in the healthcare sector. Why waste an opportunity to get closer to your patients? Give the attention that your customer deserves. Personalization is the key to any marketing. Digital Marketing strategies take you directly to their fingertips. It is extremely important to tap anything and everything that comes your way.
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