Content isn’t the king, it’s the kingdom
It is a type of marketing that involves ideating, creating content. Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience. It aims to acquire new customers.
Content Marketing also helps to retain customers. Content marketing is an art of storytelling.
It brings out the main purpose of your brand to the limelight. Content Marketing talks directly to your customers(both existing and potential) and engages them in a more meaningful way. Investing as little as six hours a week in content marketing was enough for 91% of marketers to claim a substantial increase in web traffic.
Brands primarily focus on building their identity. They want to be known for what they are. It is essential for the overall growth and sustaining of any organization. Content marketing is one of the best ways that a brand can capitalize on to do brand promotion.
“It’s not the best content that wins. It’s the best promoted content that wins.” ~ Andy Crestodina
Some content marketing tools that can be used for brand promotion:
A blog is one of the best types of content marketing to constantly engage your audience and provide information. Nearly 53% of marketers say that it is the top content marketing priority. The number of bloggers is expected to increase to 31.3 million by 2020, creating a brand identity. Apart from this, blogs also help tremendously in SEO.
The best way is to use images. It is also important to give relevant content. It also increases the number of buyers. Marketers who prioritize blogging are more likely to get a greater ROI.
Any content that involves visual elements and graphics always tend to get more views than just a mere text. Nearly 1/3rd of all online activity is spent on watching video content and 87% of the marketers use visual/video content for brand promotion. The best way to capture your audience is by putting out relevant and easily consumable videos. The videos that are made by the brand should be easily accessible as over half the video contents are viewed online and 92% of viewers who watch these videos share it with others. Videos help you bring out the essence of your brand and using videos can help you grow revenue 49% faster than non-video using marketers. According to tubularinsights, 64% of consumers purchase a product after viewing the branded video content. Videos have the power to make your brand go viral and directly affects the brand promotion. Video content marketing should be adopted by every brand that looks to capitalize on the growing popularity and trends.
Infographics are design-based. They are expressed as signs, charts, diagrams, etc. They explain complex and detailed information. These simplify information.
The demand for infographics has increased by 800% in the past year.
The main advantage is it can be fit into any other type of content marketing. Infographics are suited best for visual storytelling.
The journey of the brand speaks the best with the infographics.51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy.
4. Case Studies
Case studies illustrate how your business has helped various clients and customers to become successful. Businesses can use case studies to highlight special applications or uses for their services and products. It acts as a testimonial to your potential clients and customers. Consumers like to read case studies as this type of content helps them to have a better understanding of how your brand can add value to their lives or businesses. If you plan to use case studies as part of your content marketing, it’s important that you carefully consider which of your customers you want as your example.
Strategically choose those customers who have directly benefited through your product or service. Use quotes and statistics that you use to be successful in that particular field of business. You can use your testimonials and case studies in your blogs, eBooks, social posts and other types of content marketing tools. It would be extremely useful for your sales to convert the leads.
Social media platforms like Facebook, Twitter, and Instagram will help businesses reach new audiences and nurture relationships with customers and increase brand promotion. You can learn the art of going viral through your popular and engaging social media content. It is the best way to keep your audience informed and entertained. Nowadays all businesses have a social media account to directly interact with their existing and potential customers. The businesses use the power of social media not only to share valuable content but also to get feedback and work on customer service. Nearly 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. According to Smart Insights,63% of customers expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business. Social media content marketing can be a combination of videos, texts, and infographics. It gives you a lot of free brand promotion and publicity as users generally trust the information given on social media and share it among others. The most common content marketing technique is social media, used by 87% of marketers.
A website can act as a go-to guide to all your clients and customers. Providing your viewers with an abundance of content helps to acquire and retain a large percentage of your readers. People look out for all the necessary information about who you are, what you do and why you do it from your website. Websites serve as the first-hand information center as it provides authentic and precise information. Using the website for content marketing serves the best for B-B companies and B-C companies. A properly curated content can increase your website traffic and attract a lot of new visitors giving way for a lot of leads.
Thus these are some of the best tools a brand can use for content marketing to work on brand promotion.
Why content marketing is important for brand promotion?
1. It builds a sense of trust
2.Increases brand awareness
3.Great for organic search( SEO)
4.Generate genuine and authentic leads
5.Attract ideal buyers
7.Build brand authority
9.A personal way to keep in touch with your audience
10. Add value to your audience
11.Derive a clear and direct Call to Action(CTA)
12. Conversion via Content Marketing is 6X more than the other methods.
13. Content marketing is more cost-efficient
14.Forms the fundamentals for all the other marketing modes
15. Create your niche and get a competitive advantage.
The 5 stages in Content Marketing:
1.Plan- Research on finding answers to what, why, when, how, etc of the content. Make a proper plan for your content marketing program.
2. Create- Decide on the ideas, themes, tones, etc and start writing your content. Brainstorm and ideate as much as possible to keep your content creative and engaging for brand promotion.
3.Publish- Convert your created content to a blog,email,videos,documents,podcasts,etc
4.Distribute-Invest in distributing your content to various platforms
5. Analyze- Measure the outcome of the effectiveness of your content and calculate the ROI of your content marketing.
According to Andrew Davis“Content builds relationships. Relationships are built on trust. Trust drives revenue.” Content marketing is the main reason for people to know about your existence. A budding brand must create original and engaging content for it to give the audience a reason to choose them over the other competitors. Create content that makes your brand promotion fast, creative and effortless. To conclude, Content marketing is like the backbone of your brand promotion.