Distribution of Sales Process

Lead Generation - A Process to Acquire, Nurture and Engage Prospective Customers

Sales lead generation is a process of attracting, nurturing, and converting prospective customers (leads) into existing customers. Organic lead generation does happen: someone searches for a service, lands on your website to fill out a form, and becomes an inbound lead. However, for consistent business growth, relying on your customers to find you isn’t enough. You need a dedicated hands-on sales team to engage with your prospective customers to develop your sales funnel. This is exactly what lead generation means.

Hiring a digital marketing agency in Chennai is the best way to generate quality leads and convert your website into a B2B lead-generation machine. We use methods like email marketing, phone calls, and social media marketing as well as create high-converting lead-generation landing pages to ensure that your business grows.

Lead Generation Strategy for Business - Accelerating Pipelines for B2B Companies

Lead generation = Business growth

If you invest in effective lead-generation services in Chennai, it ensures you never run out of customers, keeps your sales cycle stable, and gets prospective customers coming in. In simple words, a lead-generation strategy equals business growth.

Other than sales, lead generation also raises brand awareness, builds organic customer relationships, and creates a sustainable interest in your company’s product or service. The focus is more on quality leads rather than volume. Acquisition of qualified leads with a high conversion rate and higher ROIs is where a lead generation company proves to be important. Marketers usually focus on too many insignificant metrics that play very little role in business growth. Alter Ego Communications focuses on creating and engaging qualified leads in Chennai, which is exactly what your business needs.

The Sales Lead Generation Process: Creating Business Lead Generation Engines in Chennai

Lead Generation Process Flowchart - Alter Ego Communications

Why Choose Alter Ego for Lead Generation Services in Chennai

We help clients generate qualified leads that lead to actual sales. Being the top lead generation company in Chennai, our mission is to boost your conversion rates in a cost-effective manner. We make use of inbound marketing techniques as well, allowing you to move away from expensive and ineffective lead-generation sources.

We believe in building traction by running pilot email and social media marketing campaigns. Then, we iterate and optimize our efforts to maximise lead quality and improve conversion rates. We aim to scale the more successful efforts to double your ROI. As a top lead generation consulting service provider in Chennai, we consistently aim to claim actual potential customers for your product or service-based business in the B2B as well as B2C industry.

Alter Ego uses some proven lead-generation strategies:

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Social Media

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PPC Marketing

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Content Marketing

Alter Ego

Search Engine Optimization (SEO)

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Email Marketing

Frequently Asked Questions

Every B2C, as well as B2B company, requires lead generation services to attract potential customers, build meaningful relationships with them and keep getting business from them. Lead Generation agencies help you improve conversion rates and get higher ROIs.

A good B2B lead generation company will have a full team of people who will work relentlessly to generate quality leads for your business. Knowledge of various tools required for the process and access to these tools is another important parameter. Furthermore, experience in the digital marketing industry and a back profile of similar clients is a plus.

Outsourced lead generation simply means hiring an external digital marketing agency to assist with generating qualified leads for your sales team.

Outsourcing lead generation services to an external agency like Alter Ego helps in improving conversion rates and achieving higher ROIs in the long run. The targeted approach through email marketing, social media marketing, PPC advertising and landing pages, is a sure-shot way of qualifying leads for actual sales.

The most popular lead source channels are:

  • Email campaigns
  • Social media marketing
  • Paid advertising
  • SEO-based content marketing
  • Referrals
  • Phone calls
Sales Qualified vs Management qualified Lead

Boost your sales and increase ROIs

Alter Ego's expert lead generation services can bring you closer to success. We generate quality leads that drive sales and give better conversions.

Talk to Our Lead Generation Experts Today