Branding & Advertising - Key to Success

Branding and advertising is a marketing strategy that makes your brand recognizable to your customers. It enhances loyalty and lifelong relationships with clients. It is very important to invest in a good brand marketing strategy if you want to capture people’s attention, create a positive brand identity, and raise brand awareness. It’s this identity of a brand that becomes its unique selling point and helps customers choose your business out of the huge number of similar businesses selling the same products and services.

Alter Ego’s Branding & Advertising Services in Chennai


One key driver of organic website traffic is a fluid and adaptable web design. Usability, Fresh-layout and interactive interface are few essential factors of a perfect web design.

  • Logo Design
  • Print Ads
  • OOH
  • Hoardings
  • Brochures
  • ATL
  • BTL
  • Print collaterals
  • Illustration videos
web design

Social media creatives

We pay a lot of attention to marketing on social media and so should you. Brand consistency across all marketing platforms is key here. Advertising and branding on social media platforms give you long-term benefits with a low investment. We can help you create strategies and creatives for all of your social media accounts, such as

  • Concept posters
  • Video clips
  • Tutorials
  • DIYs
  • Behind the scene posters
  • Gifs
  • 2d animation videos
  • Product pictures
  • E-boards
  • User-generated content.
Social media creatives

Brand monitoring

Brand monitoring is another word for tracking different platforms where your brand is mentioned. We can help you know where and how people are talking about your brand. This will, in turn, help you collect valuable feedback from your audience. This also helps you keep an eye on potential negative feedback and respond to criticisms before they get out of control.

Brand monitoring

Digital Marketing

  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Search Marketing on Google
  • Email Marketing campaign management
  • Holistic Digital Marketing Campaign for Brands
  • YouTube optimization
Digital Marketing

Brand Your Business The Alter Ego Way

Step 1

Defining goals and audience

The first step in the process is to define your goals as a business. We help you decide what you want from an advertising brand campaign. The goal then helps us understand your target audience and ways to increase sales through better reach and engagement.

Step 2

Brand positioning

We conduct thorough market research about competitors, their unique features and their audience to get an idea about how to place your brand in the existing market. The unique selling point of your product is key here.

Step 3

Marketing strategy

As the next step, based on the goals, target audience and desired brand positioning, we plan a marketing strategy for you which would be 100% customized for your company, that will help you stay in sync with your audience.

Step 4

Marketing campaign launch

Once a strategy is in place, we aim to create a strong brand for your business with our multiple campaign ideas across all marketing platforms. We wish to raise your reach and increase sales as much as possible.

Step 5

Assess & Relaunch

Our digital marketing team continuously monitors all campaigns and analyses what works or doesn’t work. Accordingly, we make changes to the campaigns and relaunch them for better ROIs and conversions.

Alter Ego - Leading Branding & Advertising Agency in Chennai

Alter Ego has over 10+ years of experience in the marketing business in Chennai. We’ve got what it takes to make a brand legendary and renowned. Brand advertising services from a professional company like Alter Ego have helped several businesses in Chennai reach their goals.

Looking For Branding & Advertising Services in Chennai

Alter Ego Communications is the leading marketing agency in Chennai. We can help you build a strong brand and drive sales through a solid digital presence.

Get in touch with us today