Brand Story- Creating a well oiled Sales Funnel

Ergomaxx India are south India's forerunners in the commercial and industrial furniture manufacturing & supply domain. Making a website for the company entailed capturing massive data pertaining to projects, technical specifications, capabilities etc. The biggest challenge was to convert the users on a window shopping spree to actual sales. We managed to do this by deploying smart designs that showcase each product in the portfolio section. We decided to collate images of various projects in great detail. We adopted a reverse integration method and visualized the UI expectations from the customer’s perspective.

City Union Bank

Industry: Furniture Manufacturing

Service: UI/UX design


We Obtained

Audience segregation and remarketing techniques were deployed, resulting in significant reduction in paid marketing and excellent ROI for the client, a leader in furniture manufacture in South India. Alter Ego Communications has had a close working relationship with them for years now.


We created graphic designs for over 50 product categories for Ergomaxx.


Our lead generation campaigns led to a 70% growth in their sales.


Organically, there was an average of 32 sales qualified leads in a month.